Designing a Logo for Climate Focus News: A Case Study
As a graphic designer, I'm always excited to take on new projects that challenge me creatively and allow me to make a positive impact. Recently, I had the opportunity to design a logo for Climate Focus News, an organization dedicated to providing news and insights on climate-related issues. The Brief The client approached me with a clear idea of what they wanted: a logo that would represent their organization's focus on climate and sustainability. They wanted a design that was modern, bold, and eye-catching, with a clear connection to the theme of climate. The Concept After researching and brainstorming ideas, I decided to focus on a design that incorporated the letter "C" for Climate. I wanted to create a logo that was simple, yet distinctive and memorable. I started by experimenting with different typography and letterforms, eventually settling on a custom-designed letter "C" made up of curved lines that evoke a sense of movement and fluidity. The curved...